In this episode we bring on the man behind Hecho Tequila, our friend Zack Lister.
We discuss how he got involved in the tequila industry and what it's been like developing a startup in the highly competitive market.
Zack describes his passion for Mexican culture and the drive to build something with strong ties to the country, and a few of the stand out moments that occurred in the early stages.
Zack details his upbringing in Calgary and how he transitioned from tennis to golf and how he saw the pieces fitting with tequila and the game, which also include the idea of the TGA (something you will understand after you listen)
All that and much more!
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